
Continuously improving is the only way to thrive, clarity first, then action
Team Development - Friction to Flow
Helps leadership teams move from tension and misalignment to trust, clarity, and real momentum—by turning internal friction into focused, strategic collaboration that lifts the whole organisation.
Scaling Sustainably
Growth looks great on paper—until delivery stalls, teams clash, and chaos creeps in. Scaling Sustainably helps leadership teams align fast, fix what’s slowing them down, and build a smarter, saner path to scale.
About me
I’m a coach, facilitator, and trusted partner to leaders navigating complexity—with over 18 years’ experience across tech-led organisations of all shapes and sizes, from early-stage startups (including my own) to global corporates. My background blends executive influence, product delivery, and team leadership and development. My approach isn’t based on theory—it’s grounded in real, lived experience.
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I trained with iPEC Coaching, an internationally recognised and ICF-accredited coach training programme, and I’m qualified as an iPEC Certified Professional Coach (CPC) and Energy Leadership Index Master Practitioner (ELI-MP). I also hold the ICF ACC credential. I help people shift perspectives—and it’s that grounded, real-world perspective my clients say sets me apart. I’ve been in the room for make-or-break moments, led teams through high-stakes delivery, and helped people navigate growth, overwhelm, and change with more clarity and confidence.
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Clients often come to me when they’re juggling fast-moving demands, facing pressure to deliver, or trying to grow without losing their people—or themselves—in the process. Sometimes they just need clarity on where to focus next. I work with founders, senior leaders, and growing teams who are navigating rapid growth, shifting roles, and real human challenges beneath the surface. Together, we build momentum with purpose—centred around continuous improvement, grounded decisions, and practical next steps.
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My approach is practical and human—from Energy Leadership Assessments to LEGO® Serious Play®, visual thinking, and team agility tools, I make the work engaging, grounded, and relevant. Everything I do is about helping you turn insight into action—so you can lead with clarity and build something that truly lasts.
If you’re looking for a grounded partner to help you lead with clarity and confidence—I’d love to talk.
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Safinity - a mix of the Greek word "Safinia" meaning clarity, and the English word for clarity.
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Kate Rudland
I’ve had coaching in the past that felt valuable at the time but didn’t extend beyond the session. This was different: Chris’ personable and open coaching style and techniques helped me reframe my perspective and reignite my confidence.
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Raina Malik
Chris is an exceptional coach whose strategic guidance has profoundly influenced my professional growth. I highly recommend him to anyone seeking clarity in their business or personal life. Chris has a unique ability to combine his agile experience with his coaching skills, making him a very effective and inspiring coach.
Nasir Ghulam